Designing a feature for efficient vocabulary acquisition in a language learning app to boost conversions, improve user retention, and enhance the learning experience for users.
THE RESEARCH GOAL
To transfer 1 innovative feature into existing brand Idea seamlessly yet standing out
STAGE OF CLARIFYING CONTEXT(ASKING CLARIFYING QUESTIONS TO UNDERSTAND THE PROBLEM BETTER)
Which stage of the product development cycle is the product on?
RESEARCH METHODS
EVALUATIVE RESEARCH
(Since the product requires improving an already existing app using a feature, which indicates that it is in the iterative stage, so we need Evaluative research methods.)